Brand Integration Packages

(and Glossary of Terms)

Brand Presence Package

  • Environmental and background Product Presence across 5 - 9 episodes per series (including early episodes)

  • Category Exclusivity within series (ie no competing products will be shown)

  • No spoken dialogue mentioning your brand

  • Single behind-the-scenes video with leads of series using your product on set, posted to their social media accounts

  • Rights to clips from series that include brand or product

Cost: $5,000 - $10,000 per episode

(multiple episodes receives up to a 30% discount)

Narrative Embed Package

  • Brand / product is a key plot point in the series

  • Brand helps solve an hero story plot point in the series, appearing across an 5 - 8 episode story arc

  • Several mentions of your brand / product by lead characters, as well as demonstration of functionality

  • Daily Behind-the-scenes-video with lead actors/actresses

  • Proprietary commercial edit with leads for use by brand

Cost: $45,000 - $120,000 for a 3 - 5 episode arc

Category Ownership Package

  • Brand owns exclusive rights to product category presence across a slate of series

  • Can apply to Presence, World Integration, or Narrative Embed Packages

  • Category Exclusivity within series (ie no competing products will be shown)

  • PR release announcing partnership between brand and distributors

Cost: 20% - 35% off price of individual packages

World Integration Package

  • Brand / Product is part of lead characters behavior or lifestyle

  • Lead character uses your product consistently as a part of their everyday routine/life, showing up in at least 6 - 12 episodes per series

  • Category Exclusivity within series (ie no competing products will be shown)

  • At least one Brand / product mention per series

  • Two-to-three behind-the-scenes video with leads of series using your product on set, posted to their social media accounts

  • Rights to clips from series that include brand or product

Cost: $10,000 - $30,000 per episode

(multiple episodes gets up to a 50% discount)

Series Brand Partner Package

  • Brand fully funds a single vertical drama

  • Story is built around the Brand, which is integrated in at the script level

  • Branding included with title, poster, and all forms of advertising related to the series

  • Category Exclusivity within the series (ie no competing products will be shown)

  • PR release announcing partnership between brand and distributors

Cost: $150,000 - $250,000

Glossary of Terms

  • Environmental and Background Product Presence: A brand’s product will be featured as part of the mise-en-scene of the series. While it won’t be mentioned explicitly, it will get appear in the background of scenes and potentially used as a prop.

  • Category Exclusivity: A brand or product will be the only one of that type to appear in the series as part of a product placement deal. For example, if CutCo knives negotiates for a brand presence package, then they will be the only branded knives to appear on screen in kitchen scenes.

  • Behind-The-Scenes Videos: A video shot with the star(s) of the series while on set where they are using or interacting with your product while talking about it. These lead actors/actresses will also post these videos to their social media accounts, providing an unfiltered promotion to their fanbase for your product / brand.

  • Rights to Clips from Series: Brand is allowed to post edited clips from the series, as well as to remix or re-edit how they see fit, to post to their own social media accounts or use in whatever advertising methods they see fit.

  • Brand Mention: Your brand or product name is said out loud in the series in the context of using the product by one of the lead actors or actresses.

  • Hero Story Plot Point: A problem in the plot of the series that is solved dramatically as part of one of the most important arcs in a series. For example, in a chef-based story, a special ingredient or set of ultra-high-end cookware may be the key to winning the final cooking battle that leads to a victorious ending for the hero.

  • Proprietary Commercial Edit: The brand will get a commercial-length edit that includes scenes from the series, as well as potential extra material, shot an edited as an advertisement for the product. This can be used however the brand sees fit.